Wag The Dog free essay sample

The movie Wag the Dog was very interesting and immediately led my mind to wonder about the actions of politicians today. In Wag the Dog I liked how from Moots perspective he was not going through with a scam, however he was simply doing what he loved most, producing a movie. While I do believe those events do take place today, I am almost certain they are not to that effect. The media is a huge distraction to people of all age groups. Media Is a business In Itself, In my opinion the purpose of media has shifted from simply entertainment to the way we think and what Is lived to be ethical.Majority of the time I believe the media comes up with a new story or event to shift the attention of colleens or provide other Information In which favors a certain side. I believe this Is all In effort to get people to focus on a primary Issue, topic, or Idea, Instead of a major occurrence In the political world. We will write a custom essay sample on Wag The Dog or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the film numerous people went through many lengths to ensure the Image of the president was of good standing. I think the press are manipulated by politicians more often than we think.Everyday there is something new happening involving people of a Geiger officer and it is a priority to be sure the American citizens do not find out. If they do not go through with scams, such as in the movie then everything would fall apart. Information that they want people to know is all that gets leaked. While what is important and the true issue at hand gets brushed under the rug and forgotten about. I personally do believe politicians partake in scams very frequently, because they are very aware of the repercussions that may occur once individuals become aware of certain information.

How to Actually Use Your SAT Math Formulas

How to Actually Use Your SAT Math Formulas SAT / ACT Prep Online Guides and Tips On average, you’ll need to use an SAT math formula once every four to five questions. This accounts for approximately 20-25% of the combined math sections, which means it is crucial that you understand how and when to employ your formulas on the SAT. We’ve put together the list of your need-to-know SAT formulas (prioritized in the order from greatest to least that you’ll see them on the SAT) as well as how to best use them for test-day. What Formulas Will You Need on the SAT? You will always be given nine geometry formulas and two geometry laws on the test, but NO algebra or coordinate geometry formulas. We’ve put together a list of the 21 SAT math formulas you should know for test dayand prioritized them according to â€Å"need to know† and â€Å"good to know.† If you feel rusty on any formula or math topic on the list, check out one of our individual math topic guidesto see how the formula works (and even why it works), as well as how to recognize when to use it. We’ll also show you the alternatives to using formulas for many questions. For instance, you can solve your distance questionsby either using the distance formula or by drawing a picture and using the Pythagorean Theorem. Both of these methods require formulas, but you are given the Pythagorean Theorem in the formula box, and so we have classified the distance formula as â€Å"good to know† but ultimately not â€Å"necessary.† SAT math questions are designed to be solved in a multitude of ways, so don't worry about having to find the one "right" path. How to Use Your Formulas Effectively So how do you best utilize your formulas, both given and not given? Let’s take a look. 1) MEMORIZE your formulas The best thing you can do for yourself (and your SAT math score) is to memorize your formulasyes, even the ones you’re given. Though it is nice to have the formula box as a fallback option to double-check your work, it is both a distraction and a time suck to continuously flip back and forth from problem to formula box, problem to formula box. Dividing your focus like this can lead to careless errors and is not something that we recommend. Unless you, for any reason, cannot memorize your formulas, then absolutely do so. Memorization (and practice, to drill them into your head) is going to be one of the strongest tools in your belt when taking the SAT math section. If you're a visual learner, make yourself a set of formula flash cards. If you're a kinesthetic (movement) learner, practice drawing and/or writing them out on a separate piece of paper. And if you're an auditory learner, get a parent or a friend to help you drill them aloud. Once you feel you've got your formulas down, practice using them on actual SAT questions to help you both remember them and learn how to use a particular formula for a particular problem. (We'll give you the opportunity to practice using your formulas in the next section.) 2) Prioritize learning your most crucial formulas Some formulas come up over and over (and over!), while others show up sparingly at best. If you are pressed for time, nervous about memorizing so many formulas, or simply trying to map out your plan of attack, memorize your formulas in the order that they appear most often on the test. Of your â€Å"necessary† formulas, they appear on the test from greatest prevalence to least in roughly this order: Law: the sum of the interior degrees of a triangle is 180 Area of a triangle Law: the sum of the degrees of a straight line is 180 Area of a rectangle (or other quadrilateral) Pythagorean Theorem Finding slope of a given line (rise/run) Finding slope of line connecting two points Finding percentages Law: the number of degrees of arc in a circle is 360 Area of a circle Circumference of a circle Finding averages Area of a circle’s arc Circumference of a circle’s arc Finding probabilities Finding combinations Finding the midpoint of a line Volume of rectangular solid Volume of cylinder Of the â€Å"good to know† or â€Å"shortcut† formulas, you will need them roughly in this order: Special right triangle properties, 30-60-90 Special right triangle properties, 45-45-90 Arithmetic sequences Geometric sequences Distance formula 3) Decide NOW which (if any) of your â€Å"good to know† formulas you want to memorize The reason they are called â€Å"good to know† formulas is exactly how it soundsyou can find all the answers to your SAT math problems without knowing these formulas or shortcuts at all. On the other hand, knowing them can save you time and effort, so it’s entirely your decision whether or not to memorize them. Just keep in mind that it is worse to remember a formula incorrectly than it is to have not attempted memorizing it at all. So if you do decide to memorize, say, the distance formula, make sure you’ve got it locked down tight. Otherwise, just decide here and now to only pay attention to your necessary formulas and leave the â€Å"good to know† formulas in the dust. 4) Practice SAT math questions at home without looking up your formulas It’s one thing to memorize your formulas with flash cards, but it’s a whole other ball game to remember them when you come face to face with real SAT math problems. You’ll have to figure out which formulas to use and how to execute them, in addition to remembering just what they are. And the only way you’re going to be able to do this is by practicing. After you’ve made the effort to memorize your formulas, practice your SAT questions without the safety net. Try to solve them as if you were really taking the testso memorize your formulas if possible, but feel free to use the given formulas as a fallback in case you get stuck or need to double-check your answers. 5) Don’t panic if you forget a formula Most of all don’t panic! We’ve said it before, and we’ll say it againthere are always multiple ways for you to solve your SAT math questions. So if you forget a formula, don’t worry about it! Is it a problem that can’t be solved without a formula? You will always have your given formulas in your formula box to rely on in a pinch. Is it a problem that requires an algebraic (aka, NOT given) formula? Then you will likely be able to solve it in a way that does not require a formula. On most occasions, you will be able to use the strategies of plugging in answers,plugging in numbers,or even just making a logical guess, to help you solve questions that you otherwise cannot. If necessary, you can usually eliminate one or two answer choices that are obvious outliers, even if you don’t know the formulas or strategies for how to solve the problem. For example, let's check out how we narrow down our answer options for an SAT math problem without using any formulas at all. If, for any reason, you forgot your formulas and even forgot that you had a formula box at your disposal, you can still eliminate several answer choices for this problem. If we remember that all SAT figures are drawn to scale unless otherwise noted, we can see at a glance that angles $a$ and $c$ are clearly smaller than angles $b$, $d$, and $e$. Eliminating two answer choices is enough to take a guess on the SAT and not risk too much with a wrong answer penalty, but we might be able to narrow it down even further. Even without knowing that a straight line has a degree measure of 180, we can logically deduce that a straight line must measure some amount and that all straight lines will be the same. The unknown angle attached to a given angle in a straight line (the supplementary angle) will therefore measure the remaining amount of the full measure of the line (whatever that measure may be). To visualize this, let's say that you have two buckets full of tennis balls. Each bucket contains the exact same amount of tennis balls, even though you don't know how many that is. You remove two tennis balls from the first bucket and one tennis ball from the second. Even though you didn't know how many tennis balls there were to begin with in each bucket, we know that the second bucket must have more tennis balls remaining than the first. This means that the angle attached (supplementary) to the larger given angle on a line will be smaller than the angle supplementary to the smaller given angle on a line. In other words,angle $e$ will be smaller than angle $b$, because $e$ is attached to a larger angle on a line. This means we can eliminate angle $e$ from the group. This leaves us with two answer choices, $b$ and $d$, all without the use of any formulas whatsoever. By guessing now, we have a 50-50 shot of getting it right! [Note: the correct answer is D, angle $d$.] And, as a last resort, you can always skip the problem entirely. Remember: if you cannot eliminate any answer choices, then you’re better off skipping the problem and simply moving on. Pick up points where you can and cut your lossesa question here and there that you have to skip won’t affect your score as much as you may think. Ready to test out your formula skills? SAT Math Practice Using Formulas Now let’s test your formula knowledge against real SAT math problems, all of which require formulas (both given and not given) to solve. 1) 2) 3) 4) Answers: D, D, C, 8 Answer Explanations: 1) If we remember our solid geometry formulas, we know that the volume of a rectangular prism is found by: $a = lwh$ So we can find the volume of our smaller rectangular blocks by multiplying the height, length, and width. $3 * 2 * 1$ $6$ inches. We can also find the volume of our larger prism the same way. We are told that the box is a cube, which means that the height, length, and width are all equal. If one side of the cube measures 6 inches, the volume of the cube will be: $6 * 6 * 6$ $216$ inches. Now we can simply divide the larger box by the smaller blocks. $216/6$ $36$ 36 smaller rectangular blocks will be able to fit into the larger box. Our final answer is D, 36. 2) This is another problem we can pretty much eyeball and work through logically, without knowing much about circles. We can also work through it using our formulas properly, so let's look at both techniques. Let's start by estimating. We are told that the larger circle has a circumference of 36 and that the radius of the smaller circle is half the radius of the larger circle. We also know that the figure is to scale, since we are not told otherwise. Even without knowing anything about circles, we can see that the cut out of 80 ° looks to be a little less than a quarter of both the larger and the smaller circle. As you can see, the red lines would divide the circle into proper quarters, and 80 ° is a little less than this. So if we know that the larger circumference is 36, we can divide this by 4 to find the approximate length of the larger arc. $36/4 = 9$ We know that the arc of the larger circle must besmaller than 9 (remember80 ° is a little less than a quarter), so the arc of the smaller circle must be even smaller than this. We can safely eliminate answer options A and B. Now we can eyeball the difference between the arc measures and guess that, if the larger arc is close to 9, the smaller arc is probably larger than 2. This leaves us with two answer choices, C and D, which gives us a 50-50 chance of getting the right answer. It is a safe time to make our best guess. Alternatively, we can solve the question by using our knowledge of circle formulas and angles. We are told that the larger circle has a circumference of 36 and we know that, to find the circumference of a circle, we use the formula: $c =Ï€2r$ If the circumference is 36, then the radius must be $36/2 = 18$ This means that the radius of the smaller circle (which we were told is half the radius of the larger) must be 9. Now, to find the circumference of an arc, we use the formula: $c_{arc} =Ï€2r(\angle/360)$ $18(80/360)$ $4$ Our final answer is D, 4. 3) We know that the area of a triangle is: $a = {1/2}bh$ Imagine, then, that we are working with a right triangle. This way, we can use one of our leg measures as our height to get our maximum area. We also know that the hypotenuse of a right triangle will be the side opposite the 90 degree angle. So if 10 is the longest side (the hypotenuse), the base or the height would have to be smaller. If, however, 10 acted as either the base or the height, the 7 would act as the other piece. This would mean our area was: $a = {1/2}(10)(7)$ $a = 35$ The largest possible area for our triangle is 35. Our final answer is C, 35. 4) For this problem, let us first fill in our given information. Now, we know that triangle APC is a right triangle, which means we can use either the Pythagorean Theorem (or our triangle shortcuts) to find the length of AP. $a^2 + b^2 = c^2$ $a^2 + 3^2 = 5^2$ $a^2 + 9 = 25$ $a^2 = 16$ $a = 4$ AP = 4 Now triangle ABP is also a right triangle, because it is connected on a line to the right triangle APC. In other words, angles BPA and APC are supplementary. This means we can find the measure of leg BA by using the Pythagorean Theorem one more time. $a^2 + b^2 = c^2$ $(4√3)^2 + 4^2 = c^2$ $16(3) + 16 = c^2$ $48 + 16 = c^2$ $64 = c^2$ $c = 8$ BA = 8. Our final answer is 8. You did it! It's done, yay! Image: Travis Nep Smith/Flickr The Take-Aways Don’t underestimate the value of needing to both know and understand your SAT formulas, but don’t get too fixated on them either. Though problems that require formulas account for 20-25% of your overall SAT math questions, that still leaves 75-80% of all SAT math questions that DON’T require formulas at all. So make sure that you know your formulas, but don’t think that knowing your formulas is the only hurdle to pass to do well on your SAT math test. Formula knowledge is just one step (though an important step) for doing well on the SAT math section as a whole. But a knowledge of your formulas, a balanced study plan, and a brush-up on any SAT math topic in which you might be rusty will definitely help get you to get where you need to be by test-day. What’s Next? Need to brush up on a particular SAT math topic?Check out ourindividual math topic guidesfor all your SAT math needs. Running out of time on the SAT math section?We'll show youhow to beat the clock and maximize your scorebefore time runs out. Been procrastinating in your SAT math study?Our guide willhelp you balance out your study time and beat back the urge to procrastinate. Aiming for a perfect score?Check out ourguide to getting an 800 on the SAT math section, written by a perfect-scorer. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Math strategy guide, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. 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Managing Decision Making and Decision Support Essay

Managing Decision Making and Decision Support - Essay Example This paper will mainly look at the association flanked by the REM and OR and SSM. The issue learns on JB Casting will be used from side to side out to exemplify the relationship flanked by the theories and the methodologies. "Management in order system is necessary for creating spirited firms, organization global corporation, and providing helpful products and services to clientele." (Laudon, 2002, P1) It provides in order figure of reports and displays to executives. For instance, sales managers may employ their computer workstations to obtain sales consequences of their foodstuffs and to the right of entry weekly sales psychoanalysis reports, and then assesses sales made by every seller. "Management in order systems arose in the 1970s to centre on computer-based in order systems meant at managers." (Laudon, 2002, P15). Since of the growths of the Internet, globalisations of a deal, and the rise of in order economies have to get better the role of in order system in commerce and management. And then it wants pays notice to organisation management in order that issues raised by sociology, finances, surroundings and psychology. "An association is a stable, official social arrangement that takes capital fr om the surroundings and procedure them to create outputs." (Laudon, 2002, P87) This essay will be assessing the payment of Management in order System to Organisations. ... Organizational Environment Organizations always are livelihood in a various and altering environment. The executives of the association will catch the helpful information and resource from the surroundings to attain managerial objectives. We can look upon the organization as an unlocking scheme which interacts with the surroundings. Through planning, association, most important, making-decision, managers attempt to change and manage elements in the surroundings. Today's surroundings admiration additional multifaceted and unbalanced, it leads managerial management also experiences very far above the ground uncertainty and vagueness. As a successful director, you should use theoretical skills to forecast surroundings, personal skills to resolve disagreement in managerial civilization or worldwide relationship, and technological skills to direct uncertain in order. When boss meet new surroundings and new confront which had never occurred, how do they resolve evils by means of their management skills and information and referring from particulars which had happened Today managers have to focus on environment altering, they will totally appreciate and manage the environment to have effectual management in the association. The piece of writing includes there sectors. The first division presents how unsure surroundings do and the surroundings affect the organization life. The next division gives a figure of examples to explain that beneath the uncertain surroundings, executives weaken the lucid psychoanalysis. The third sector, the author wants to find additional effectual approaches to make your mind up difficulty under the unsure and ambiguous surroundings.  Ã‚  

Assessing & Analyzing the Impact of the British Petroleum (BP) Essay

Assessing & Analyzing the Impact of the British Petroleum (BP) Deepwater Horizon Oil Spill in the Gulf of Mexico - Essay Example is a petroleum manufacturing company which was founded in the year 1889. It is a London based company and is one of the largest companies in the world. It is engaged in the business of exploration of oil and petroleum and manufacturing of various petroleum products. BP is vertically integrated and is engaged in all allied business activities related to the oil and gas industry (Yahoo Finance, 2012). It is a multinational company and its shares are traded in the New York Stock Exchange (NYSE) and London Stock Exchange (LSE) with the ticker symbol â€Å"BP†. BP is associated with a rich history and has achieved numerous landmarks on its way to become a large multinational company as it stands today. BP is committed towards becoming the industry leader and maximising the wealth of its shareholders through energy supply to its customers in a responsible and safe manner. The business segments of BP are primarily two, namely a) the oil exploration and manufacturing unit, and b) the marketing and refining business unit. Recently BP has engaged itself in exploring sources of renewable energies as well. The recent tragic incident involving the Gulf of Mexico oil spill had a significant negative impact on BP and the company has taken several strategic initiatives to restore its reputation in the market. Gulf of Mexico Oil Spill The Gulf of Mexico oil spill incident took place on April 20, 2012. It is regarded as one of the largest disastrous event corresponding to the petroleum industry history. The incident took place at Deepwater Horizon, which is a semi-submersible rig meant for oil drilling and situated offshore in the Gulf of Mexico. An explosion occurred which set the oil rig on fire and 11 crewmen were found dead. Several other workers working there were injured. The explosion took place while the oil drilling was on at a water depth of around 1500 m and BP was the principle operator of this project. The explosion occurred because of the ignition of methane gas in the drilling rig which expanded into the rig due to high pressure exerted by the methane gas. Later on after this mishap, oil leak was found which began to spread at a fast rate. According to the reports of Flow Rate Technical Group, the leak resulted in spilling out of oil amounting to around 4,900,000 barrels of oil. The resulting oil spill quickly spread over a large area of water covering around 1,500 square kilometres. After considerable efforts the wellhead was successfully capped on July 15, 2010. A commission was set up by the US government to investigate on the reasons behind the explosion and oil spill which released its final report on January 5, 2011. According to this report several faults were identified on the part of BP which led to the occurrence of this disastrous event. They were mainly accused of making an attempt to work on the project at cheap rate that resulted in the explosion and oil leakage. One of such fault detected was that BP did not make use of any diagnostic tool which could have the ability to test for the tensile strength of the cement used to build the rig. Another major fault in the part of BP was that it ignored the pressure test which indicated negative results. In addition to this BP did not make any effort to plug the pipe with the help of cement. Hence all these facts suggest that BP was primarily responsible for the oil spill at Deepwater Hori

P.E Footballers Programme Essay Example for Free

P.E Footballers Programme Essay The aim of the fitness programme is to improve aerobic fitness (cardiovascular) A footballer requires cardiovascular fitness to maintain a high level of fitness when competing for the full duration of a game-90 minutes, a footballer must maintain a constant and prolonged level of effort and work from start to finish. A high stamina level also helps with the game this is highly important to a footballer because if the cardiovascular performance is not at a high level the overall performance levels will decrease before the 90 minutes is up, to ensure this does not happen this programme designed for a footballer will hopefully increase the cardiovascular fitness levels and make a 90 minute match an easy work out. To show the comparisons between fitness levels before the programme compared to afterwards my 12-minute cooper run will be looked at and evaluations made to back up the other evidence for my fitness programme. If my cooper run results improve after the 2nd attempt, I will need to give reasons why as with if my results are below my expectations of improvement. In addition if between now and the dates of the fitness tests I receive an injury this will be taken into consideration, also alongside this at this moment in time my fitness level to begin with will not be at its peak due to the football season having just started, however as before this programme is designed especially to improve a footballers fitness within a specific period. I shall try to improve on my first score this will show that I am following a progressive overload during my training Throughout the programme there are a few key safety issues that need to be considered, these include ensuring the equipment used is safe and correctly spaced out, for example during the circuit training section all of the bases with an individual activity will need enough space to ensure the task can be completed safely with no hazards concerning the positioning of equipment. At the same time the correct clothing must be warn so that there is no risk of injury towards other people and yourself. With some of the activities like the continuous training and the fartlek training the weather must be monitored to make sure that when sprinting for example the surface is not wet and slippery and the point of take off when running needs to be chose carefully on the correct surface and not when running around a corner but perhaps on a straight. All of these must be looked at so that each method of training can be completed successfully. The final thing that could be looked at is if I have any injuries when attempting one of the three areas continuous, fartlek or circuit maybe I shouldnt push myself past the limit but still complete the exercises to prove my willingness and commitment. Each one of the areas within the programme will contribute towards an improvement in fitness levels, the continuous training will provide overload as your body is experiencing more running than before and will become used to that level of working out, the circuit training will help in all aspects of fitness as every part of the body is improving and your stamina levels are constantly rising because of this, the fartlek part gives a variety of sprints, jogs and walks which when referring to the S.P.O.R training principle gives specifity and also contributes to the gradual increase in fitness. Cardiovascular fitness is also known as cardiovascular stamina aerobic power or aerobic capacity, it is the ability of the heart and lungs to transport oxygen to the working muscles as quickly as possible when exercising. Therefore before I start I must determine my current level of cardiovascular fitness. For this training programme I will complete all 3 of the areas fartlek, continuous and circuit to ensure the principles of training are covered and I achieve maximum improvement through this. Cooper run The cooper run consists of a 12 minute run around a 100 meter square circuit the idea for improvement in fitness is to achieve as many laps as possible within the time allowed, if on the first attempt I achieved 25 laps to say I have been successful and Improved my cardiovascular fitness the 2nd attempt at the end of the programme should see a clear difference in the two amounts of laps. To ensure I complete it properly I will stretch before the run and cool down afterwards to ensure my muscles are warmed up and will not be damaged when I start the run. In this test I must run as far as I am able to within the 12 minutes allowed even if I need to slow down it is important to continue moving so my amount of laps will not be affected. It is a maximal test that measures aerobic capacity (i.e.-must cover as much ground as possible in the time allowed) my fitness level is established according to the distance run to the established norms for the test. To complete the test properly I will require the following equipment.

Michael Jordan: Beyond Personal Glory Essay -- Basketball Players Pape

Michael Jordan: Beyond Personal Glory Michael Jordan is the only athlete to have ever gained the middle name "Air" because of his unbelievable ability to soar through the sky before he smashes the ball through the rim. He has managed to defy all obstacles ever thrown his way within the sport of basketball, earning his reputation as the most competitive and determined player in the NBA. Over the span of Michael Jordan's 18 year long career in the NBA, he has enjoyed world wide attention and recognition as the ambassador of basketball. Jordan has influenced basketball players around the globe and, with his own shoes and clothing brand, along with his artistic way of handling himself on the court, has developed a style of his own within the sport. Michael Jordan can be considered the foremost leader of the enlightenment in the sport of basketball. I myself am the owner of two pairs of Jordan shoes, which I consider to be my favorite shoes, although I certainly realize that Jordan's merchandise is way too expensive and I along with the rest of the basketball fanatics am being suckered in to paying large sums of money for an image. Ever since I started my journey as a basketball player, Michael Jordan has been an idol and a role model for me to follow in my quest to reach my own goals as an athlete. I have devoured all the information about this man I could possibly attain and have been inspired by his life as a basketball player as well as a role model off the court. Many people characterize Michael Jordan as a typical athlete, who was successful within his sport, but because of his personal flaws and his self-destructive competitiveness never managed to exceed the level of other very competent and well known athle... ...el, Michael Jordan is a brand name." Nieman Reports, Vol. 53 Issue3, p41. Grimm, Mathiew. "Over Jordan." Brandweek, Vol. 40 Issue 6, p. 24. Hirsch, Phil. "Should his Airness be a Cultural Icon?" http://www.geocities.com/colosseum/Field/1307/newspaper.html. Lipsyte, Robert. Michael Jordan: A Life above the rim. New York, NY: Harper Collins,c1994. "Michael Jordan." American Decades CD-ROM. Gale Research, 1998. "Michael Jordan." Contemporary Black Biography, New York: Gale Group 1999. "Michael Jordan." Encyclopedia of World Biography, 2nd ed. New York: Gale Research,1998. "Jordan's Wife Juanita Files for Divorce." http://espn.go.com/nba/news/2002/0107/1307442.html. "Michael Jordan Foundation." http://www.delorisjordan.com/page/MJpage.html.Dec.1. "Michael Jordan." Notable Black American Men. New York: Gale Research, 1998.

Black Canyon Coffee Essay

Company Background Black Canyon Coffee (BCC) is a Thailand based coffee shop which has grown to become the largest coffee shop chain in Thailand. BCC opened their first store in 1993 in Bangkok and since then company has experienced 15 to 20 per cent annual growth with very little debt. Though Thailand is a low coffee consuming country but with the help of strategic marketing BCC has been able to penetrate the market. Presently BCC had 78 locations in 2002, and nearly 100 locations in 2003. BCC was founded by Pravit C. Pong who also is the managing director of the firm. Currently BCC has about 1000 staff members, 500 of which are direct employees and rest being joint venture partners and franchisees. BCC considers Starbucks, Coffee World, Au Bon Pain as their competitors and believe that by focusing on their core competency BCC can outperform their competitors. Problem Analysis As the articles states, BCC founders had no prior experience in restaurant business and were not even coffee drinkers. Coming from an IT background, founders of BCC wanted to start a business of their own. BCC follows an industrial organization (I/O) model because the company was formed by strategically analyzing external environment and factors. Realizing that food is one of the basic necessity of human being, Pravit along with his colleagues without any prior experience in the food sector saw that coffee was soon becoming a popular drink in Thailand. Because founders were new and naà ¯ve in the business, financial institutions were not ready to invest in the business and so mostly they had to work around with what they had out of their own pocket. BCC came out with a vision of being the best coffee house and international cuisine restaurant in Thailand by focusing on customer relationships and the quality of food that is being served to them. Their mission is to satisfy BCCâ€℠¢s consumers with both the products, services, and  personnel of Black Canyon. BCC operated three different types of outlets namely kiosks, mini-restaurants and full restaurants. All these outlets differ from each other in the services they offer and the revenue they generate. Company is expecting a growing emphasis on kiosks in location such as gas stations and other grocery stores. Though kiosks only sell coffee, beverages and snacks while restaurant serves coffee, beverages, snacks fast food and other continental food dishes. Hence, one of the issue in hand with Black Canyon Coffee is which franchise they should focus on in its expansion (kiosks, mini-restaurants, full-sized restaurant). Different franchise options have different benefits and drawbacks associated with them and having an Industrial organization model in place they have to make strategic decisions based on external environment. Another issue that BCC is facing is that of expanding globally or change their business model. Since, BCC has captured the Thai market they are looking for newer ways to gain market share. BCC has considered two opportunities for change in business model. First option was to sell branded Black Canyon Coffee beans in supermarket and other retail outlets. Second option is to get expertise in food service and develop a separate restaurant concept. BCC is not sure about which option should they work in to because they don’t have efficient managerial skills to work on it. BCC has also planned to go global and expand in different countries. They have opened few stores in other countries like Singapore, Malaysia and Indonesia and they are planning to open shops in Australia and North America. Though BCC has started expanding globally but the shops are all joint venture operations with other foreign outlets because BCC does not have enough capital to fund investments in multiple countries. Another reason of why BCC is interested going through franchise route is because BCC wants a local partner who understands culture and tradition of the county and its people. Local business partners carries more understanding and knowledge of the culture and traditions people follow as they are one among them. Another issue with opening shops in foreign locations is that of lack of efficient human resource. Experiences staff who speaks English in BCC are very few and hence if they are one place planning the start-up they cannot function someplace else and so the expansion rate slows down. Another challenge with the expansion is that of increased complexity of supply chain. Having foreign outlets scattered across the  world, BCC needs to fight with stale inventory or stock shortages. With these challenges and restraints in place BCC has to take corresponding steps to expand globally. Solutions Analysis Coffee consumption is increasing not only in Thailand but also in other Asian countries which provides BCC a great business opportunity to expand. According to me BCC should plan on expanding throughout Asia initially through kiosks. They should also go ahead with selling branded Black Canyon Coffee beans in supermarket and other retail outlet. For expansion in America and Europe they should focus into the niche of high-end restaurant business. Cost of goods sold at kiosks is twice that of a restaurant and so is the productivity. Though range of services available at kiosks are little less compares to a restaurant but the setup expenses, franchise fee and other expenses are lesser compared to the restaurant. Kiosks provide the highest profit margin to the company and hence will help BCC to generate revenue. Opening multiple kiosks not only in Thailand but throughout Asia will help company to expand and increase company’s potential growth and since kiosks are much easier than a restaurant to open it would be more feasible for BCC staff to work on it. Though rent of a kiosk is more than that of a restaurant in Thailand but different countries have different cost associated with it and so kiosks is the most efficient way to expand in Asia. Selling branded coffee across the globe would allow BCC to enter into new market and make an impression on coffee consumers. This move will provide a product for customers to consume in the comfort of their homes. This would also act as a response of how consumers find the product and whether or not BCC should invest more in the country. This would also increase the revenue for the company while avoiding high costs associated with operating a kiosk or restaurant. Once the above expansion plans work successfully BCC needs to expand its marketing efforts and let people know that they offer both western items and other Asian specialties. Black Canyon Coffee will benefit the most if its strategic implementation consists of franchising opportunities coupled with selling braded BCC beans in supermarket s and other retail outlets. BCC headquarters should take control of the location of new franchises and provide adequate training for new franchise owners so that vision and mission of BCC should be reflected  throughout the organization. Creating locally owned and managed franchises allows each location to add specific menu items that are appropriate for each region they are serving. BCC should continue its reliance on its Bangkok headquarters as a distribution warehouse which provides quality control of all the offered products. Centralization helps in better management of the organization. Since, BCC is incapable of self-packaging on a large scale level, it needs to ally with a packaging company in Bangkok for near future production. The low cost associated with instant coffee production and BCC’s high brand recognition and perceived quality will make for a smooth and highly profitable expansion with lowest risk. For first two years, BCC should focus on selling beans in Thailand and other countries of Asia. Once this generates capital BCC needs to manage three year expansion plan of kiosks in Thailand and other Asian countries by partnering with local entities so that necessary changes could be catered. Once the initial expansion plan is met company should be able to generate market value and show its existence in the Asian market. This should attract various other investors who are ready to invest in further expansion of the company. By this stage BCC should have gained much needed experience and exposure to enter American and European market. Conclusion BCC is an industrial organization before expanding into other countries they need to transform their skills from external environment to internal environment. Training employees is one of the most vital key of BCC’s success. They need to polish their work force so that implementation phase can be worked in smoothly and efficiently. To summarize BCC should first focus on selling the branded beans across Thailand and other Asian countries as this would help generate capital. Next step would be to expand in other Asian countries through opening kiosks which would be the safest bet to start with as it requires less setup expenses and less time for the setup. Success with this step would help in further expansion in American and European markets.